Tammy Hewitt of Mumma Life Is Now has been named as a finalist for the 2022 AusMumpreneur Awards in the ‘One to Watch’ category. This award category recognizes individuals that are pre-launch or in their first 12 months but have a creative, scalable, interesting or innovative business idea innovation or concept.
The AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation.
After hitting rock bottom with her mental health, Central Coast resident, Tammy, wanted to take her lived experience to help inspire millions of women across the globe to step into their power to build unshakable confidence and self-worth.
Whilst on maternity leave from her Corporate leadership role and facing significant mental health struggles herself; Tammy did NOT let her constant panic attacks stop her from moving forward with her highly ambitious goal to have her content reach over 4 million women by the end of 2025.
Tammy became a certified life coach, human design specialist, mental health first aider, ran various online events for mental health, set up various free support groups and founded the National Inaugural campaign Kick fear in the butt; all whilst going through significant mental health challenges and raising her daughter Indie, who is now 21 months old.
Tammy says, “After hitting rock bottom, my perspective on life shifted and I knew that I wanted to show complete vulnerability and share my story, to help inspire others that are going through a similar situation”.
She goes on to say, “I also wanted to send a BIG message to help breakdown stigmas that still exist around mental health and wanted to demonstrate through action, that your mental health does NOT define you”.

As an advocate, Tammy has since also become an Ambassador for Australia and New Zealand Mental Health Association (ANZMHA) and a Gidget Foundation ‘Gidget Angel’. Tammy spreads awareness for important causes to reduce stigma through her experiences with mental health, postnatal depression, anxiety, workplace bullying and discrimination and domestic violence.
Additionally, Tammy as the Founder of the ‘Kick Fear In The Butt’ (KFITB) campaign; a National campaign which launched in mid-2022 to raise awareness and donations for five national Charities: Bears of Hope, Friends with Dignity, Friend in Me, Gidget Foundation and RUOK? is inspiring thousands of people across the country by sharing her journey of doing ‘100 days of kicking fear in the butt’.
KFITB aims to increase social connections, mental wellness, and improved mood whilst reducing social isolation, disconnection, and widespread fear.
The inspiration for this campaign came to Tammy when her mental health and stress hit an all-time low, that led to her developing shingles of the eye and being bed bound and separated from her then 10-month daughter for 13 long days.
Tammy shares “Although it was an extremly difficult time not being able to hold my baby due to the risk of giving her chicken pox; I am also grateful for the time to reflect on my life, where I had been out of alignment, how I had given away my power to others and how I wanted to inspire and have others join me in kicking fear in the butt. This campaign became an important part of my healing journey and road to recovery. It gave me something positive to focus on, outside of being a mum and allowed me to utilise my creative skills to develop merchandise for the campaign, create video content and give back”.
Through this campaign, Tammy has reminded all of us of the importance of connections and networking, with over 65 businesses that have got behind the campaign and are proud trail blazers, that help share the important messages around inclusion, equality, and kindness, all of which are three important values to MLIN and KFITB.
Tammy is delighted to be named as a finalist for the National Ausmumpreneur award category ‘The one to watch’ and is looking forward to launching her group coaching program later in the year, where she will help and inspire other women to unlock their inner strength to build unshakeable confidence and self-worth.
Tammy is hoping that through sharing her journey, she can remind others of the importance of being aligned to your values and knowing your self-worth, as the pressures that come with the corporate world and business, can result in you forgetting who you are as a person, which can be damaging to your mental health and confidence.
“The traditional corporate ways of working to the bone don’t serve anyone and even the Corporation misses out in the long run, with burnt out employees. This way of working is not sustainable and it’s time we shifted the expectations on Corporate employees to “do what it takes to get the job done”.
”Even as a small business owner or raising a young child, it is important to stop to rest regularly and spending time with the people you love,” shares Tammy.
Tammy adds: “We all go into business to create more freedom, yet it can be lost fast if you never rest. Remember your ‘why’ for beginning your venture when things seem helpless and keep returning to it, as it is your compass.”
The winners of the 2022 AusMumpreneur Awards will be announced at a gala event that will be held at Dockside L’Aqua in Darling Harbour at the beginning of in September.
To find out more about Tammy and her tireless endeavours to help others visit mummalifeisnow.com