An Erina based business and leader in first aid innovation, SURVIVAL, has tapped into its animal instinct, launching a radical new Pet First Aid KIT, the latest must have pet product for everyday and emergency use.
We Aussies love our pets and, with over 29 million pets in Australia, there are officially more pets than people, with nearly 2/3 of all households having an animal companion.
With a fresh wave of pet culture sweeping the nation since the Covid-19 pandemic struck and, drawing from their own insight as self confessed pet lovers, the team at SURVIVAL are fulfilling their mission to ensure every member of the family is safe and protected.
CEO Mike Tyrrell, explains the inspiration behind the Pet First Aid Kit and how pets can be life saving for people, especially in these tumultuous times.
“Pets play a vital role in our health, social life, and overall sense of well being, providing a great deal of emotional comfort for their owners,” says Mike.
“As a country, we have one of the highest rates of pet ownership in the world, with more Australian households living with a dog and/or cat than with a child, and collectively investing over $2.6 billion on veterinary services each year.
“Like us, our pets can suffer from illness and injuries anytime and anywhere, with some of the most common pet emergencies being bleeding cuts and wounds, tick paralysis and bone fractures from car strikes.
“Just like we have a basic first aid kit to bandage a cut, or tweeze out a nasty splinter, our pets also need their own everyday safety equipment – and while first aid is by no means a substitute for veterinary care, having the right tools on hand might just save your pet’s life until you can get them to a vet.”
Director of Marketing & IT Jordan Green, was the driving force behind SURVIVAL’s newest pet first aid offering and has his finger on the pulse when it comes to using insights from customer and community feedback to innovate new product lines.
“There are so many pet parents on the Central Coast who don’t just love their pets but depend on them too, so we wanted to develop a product that provided everything pet owners might need to keep their beloved furry friends satisfied and safe,” explains Jordan.
“While few people will be pleased about the way this past year has panned out with intermittent lock downs keeping us from our loved ones, the same can’t be said of our four legged friends who are getting the good end of the coronavirus stick, enjoying more treats, more soapy baths, more cuddles, and considerably more outdoor adventures.
“If the last year has taught us anything, it’s that our pets are like family and, as we settle into the ‘new norm,’ their health and well being has proven to be a peak priority to pet parents everywhere.”
Expertly designed to sit perfectly on your hip or shoulder with a clever strap attachment that doubles as a lead, SURVIVAL’s Pet First Aid Kit contains vital first aid supplies that can be used to treat animals and humans alike, with additional canine essentials like shears, a tick removal spoon, eco friendly poop disposal bags, and a zippered pouch for treats.
So ‘take the lead’ and be part of the pet revolution, with this skilfully designed, portable pet accessory that will bring added peace of mind, and keep you and your hiking buddy safe on the trail.
For all the latest in first aid innovation visit survival.net.au or be part of the SURVIVAL community on socials at:
Facebook /SurvivalFirstAid
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Source: Animal Medicine Australia
Pet Survey Report 2019