By Sam & Jordi Woods
In a world where anyone can be regarded as an expert – thanks AI and social media – many creative talents have become mainstream and generic. As an experienced Brand Stylist, Brand Coach and Entrepreneur I (Sam) have found that many specialists are trying to be everything to their clients in order to keep pricing low and take a larger share of the market. When styling a brand and creating a business image the following professionals each play a role and bring their talents to the end result.
Photographer: is there to ensure the best lighting, angles, poses and ambience is captured. They will also be able to clean up your photos so they can be used across many media channels including large posters, magazines, social media and websites. Professional photographers are not there to style and select your outfits!
A Personal Stylist (preferably one who specialises in branding): chooses the best colours, clothing, accessories and props that personify and define the talent’s personality, body shape and brand. A professional and experienced stylist will make sure their clients look their best but also they bring an element of individuality and point of difference to the end result. A stylist also ensures the talent stands out and their brand message is clear, not just that they look good. Also if a stylist has worked on fashion shoots (I speak from experience) they will be able to assist with poses to ensure garments sit, drape and flatter the best way possible.
Graphic Designer: they will prevent you from looking like a Canva cut out. Yes by all means use Canva to save money and DIY but be sure to engage an expert designer for your logo and any icons. This will ensure you have an individual and unique brand identity.
Makeup Artist: use a professional and ensure they use professional photographic makeup – it makes a huge difference to end results. Jordi and I wear professional makeup even when only a natural makeover is required, so don’t think professional makeup means “made up” or heavy – it is quite the opposite, a good quality, professional makeup will be light reflective and luminous in all the most flattering ways.
As you can see it takes many professionals to create a successful brand and photo shoot so if you don’t want cookie cutter images but rather a branding that ensures you are attracting plenty of ideal clients, I can say from styling many clients myself and my own brand the past 2 decades…it is worth the investment and often not as costly as you would be led to believe!
Stylishly Yours, Sam & Jordi xx
Understanding styling and fashion is one thing. Having a super natural flair for making everyday people look incredible is another. Once you’ve met Sam and Jordi Woods, it’s hard not to catch their infectious passion for dressing to match your own lifestyle, personality and charisma. Through their consultancy ‘Vibrant Concepts’, Sam and Jordi have transformed the lives of thousands. Let Sam and Jordi show you how to look and feel fabulous everyday at their Style Studio in Erina – learn the art of illusion dressing, colour matching, styling, translating fashion trends and savvy shopping with their unique VC Signature Styling Systems and services that are truly personal and really work! To contact Vibrant Concepts phone 0425 221 676