by shell barKer, owner of shell lingerie, bespoke bra fitting service
For many women, bra shopping can feel like a chore rather than a pleasure. Over the years, we’ve been told a lot of myths about bras—how they should feel, how long they should last, and how many we actually need. But as our bodies change through menopause and beyond, so too should our approach to lingerie. Let’s bust a few of the biggest bra myths and help you invest in the support and comfort you deserve.
Myth #1:
Underwired bras are uncomfortable
One of the most common misconceptions about bras is that underwire is inherently uncomfortable. The truth? A well–fitting underwired bra should be completely unnoticeable. If you’re feeling poking, pinching, or pressure, chances are the fit isn’t quite right.
Underwire bras offer superior support, especially for fuller busts, and can be a fantastic option for everyday wear. That being said, non–wired bras have come a long way in design and support, making them a great alternative if fitted correctly. The key is not the wire itself but how the bra is designed to work with your shape rather than against it.
Myth #2:
A good bra should last over a year
We often expect bras to last indefinitely, but like a favourite pair of shoes, they experience wear and tear with daily use. The elasticity that gives your bra its support naturally weakens over time. Realistically, one well–loved bra that is worn daily only has a lifespan of around 3 to 6 months.
If you’ve been wearing the same few bras for years, it might be time for an upgrade. Rotating your bras—just like you do with shoes – can extend their lifespan. Think of your bra wardrobe
as an investment in comfort, style, and self care.
Myth #3:
You only need one or two bras
Many women own just one or two everyday bras, often wearing them on repeat. Ideally, every woman should have at least three to five well–fitting bras in her wardrobe:
- One to wear
- One in the wash
- One ready to go
- And ideally, a couple of extra options to rotate
This ensures your bras have time to rest between wears, keeping them in better shape for longer. A good mix might include a supportive everyday bra, a comfortable non–wired option for lounging, and a great–fitting pretty bra for special occasions.
Why do bras need a ‘rest’?
Just like a pair of shoes, bras need a break between wears to maintain their elasticity and support. The materials in a bra – especially the elastic – need time to recover from being stretched throughout the day. Wearing the same bra every day without a break speeds up wear and tear, leading to a loss of support and fit. Rotating your bras ensures they stay in top condition longer, giving you better value for your investment and continued comfort.
Comfort vs. Reality: Can a bra be comfortable 24/7?
We all love the idea of an ultra–comfy bra that we forget we’re wearing, but the reality is that no bra – no matter how well–fitted – is going to feel amazing after 12+ hours, 7 days a week. Bras are designed to support your bust, not act as a second skin. If you’re feeling discomfort by the end of the day, it doesn’t necessarily mean your bra is bad; it might just be time for a break!
Many women over 55 experience changes in bust shape, skin sensitivity, or even posture shifts, making it all the more important to invest in bras that truly fit and serve you well. A professional bra fitting can make all the difference in finding something that supports you properly without digging in or riding up.
Investing in the right fit
Bras are not just another piece of clothing – they are essential to your comfort, confidence, and wellbeing. A great–fitting bra can improve posture, prevent back pain, and enhance how your clothes sit on your body. It’s not about luxury; it’s about self care.
Taking the time to find the right bra is worth it. Whether it’s a wired or non–wired option, a T–shirt bra for everyday wear, or a soft–cup bra for ultimate comfort, the right bra is one that fits your unique shape and lifestyle.
The value of professional bra fittings
In the past, expert bra fitters could be found in large department stores, offering guidance for free. But times have changed, and with the decline of these in–store specialists, professional bra fitting is now a skill that must be sought out and valued. The time, knowledge, and expertise of bra fitting professionals ensure you get the right fit, which can be life–changing in terms of comfort and support.
A well–fitted bra is an investment, and so is the expertise behind it. Professional bra fitters dedicate their time to understanding the science and art of bra fitting, ensuring you walk away with lingerie that truly works for your body. Gone are the days of guessing your size and hoping for the best – it’s time to appreciate and support the specialists who keep this essential service alive.
So next time you find yourself reaching for that same old bra you’ve had for years, consider treating yourself to something that truly supports you. Because you deserve comfort, confidence, and a little bit of everyday luxury – at any age.
Shell Barker is an expert bra fitter with over 15 years of experience specializing in D+ sizes and breast care. She is the founder of Shell Lingerie, a Central Coast–based fitting studio committed to helping women find comfort and confidence through expertly tailored bra fittings. 1–2–1 Fittings are available in person and online – strictly by appointment only and can be booked online. Website: www.shelllingerie.com | Instagram: @shellfullerbust